Rear Window Ethics Rear Window Ethics: Dentist Commercial and America

Wednesday, November 10, 2004

Dentist Commercial and America

I was watching CNN and a commercial came on advertising a dental treatment that would make my smile more appealing. "I'll never lose out on another promotion because of not smiling" one woman stated.

The ad ended with a line that may have more behind it than just dental implications:

"...giving you the perfect smile. Straight, white and beautiful."

Yes, I'm reading into it. That's what I do. I majored in freaking English Literature, ok? I read into things. And what I get from that ad, despite the fact that it probably wasn't a conscious decision, is straight and white equal beautiful.

Not surprising.