Rear Window Ethics Rear Window Ethics: Monday Night Football, The NFL, Desperate Housewives and Moral High Ground

Wednesday, November 17, 2004

Monday Night Football, The NFL, Desperate Housewives and Moral High Ground

It seems that ABC, in an attempt to cross-promote their hit show Desperate Housewives, may have accidentally corrupted what is otherwise a pillar of moral virtue: Monday Night Football.

ESPN:

The network's steamy intro to the Philadelphia-Dallas game, featuring a naked Nicollette Sheridan jumping into the arms of Eagles receiver Terrell Owens, drew complaints from viewers and the NFL.

ABC Sports apologized Tuesday for the segment, used a day earlier to promote the hit show "Desperate Housewives" and broadcast just nine months after another football flap -- the Janet Jackson Super Bowl fiasco.

"We have heard from many of our viewers about last night's 'MNF' opening segment and we agree that the placement was inappropriate," ABC Sports said in a statement.

The NFL called the intro "inappropriate and unsuitable for our 'Monday Night Football' audience."

"While ABC may have gained attention for one of its other shows, the NFL and its fans lost," NFL spokesman Greg Aiello said.

See the video (crappy quality from CNN) here.

I agree. This was a tasteless outrage, completely unsuitable for the children who work hard to stay up until 1am to watch Monday Night Football. They should be rewarded for their efforts in the face of the NFL's blatant disregard for young viewers, not marred by shameless interracial innuendo. Monday Night Football is a bastion of purity and righteousness, as I think we all know.

As for Greg Aiello...well, isn't the NFL the same league that cuts to gratuitous (read: awesome) shots of scantily clad cheerleaders before and after every commercial break? Isn't it the same league that clearly gave Coors Light the thumbs up for their string of ads featuring "those twins"? Since when did the NFL sit on moral high ground?