Rear Window Ethics Rear Window Ethics: Anheuser-Busch's Caffeine Beer

Wednesday, January 05, 2005

Anheuser-Busch's Caffeine Beer

Image Hosted by My mother always told me never to mix my stimulants and depressants, but...

The Bud family has a new member and its name is "B-to-the-E" or just "BE" for short. It's basically Bud Lite with caffeine, guarana and ginseng, and it's packaged in the same size can as Red Bull.

This belongs in the pantheon of the stupidest marketing ideas ever, but the funny thing is that I can totally imagine people ordering this at a bar. I mean, isn't it just the next logical step after Michelob Ultra? This is just what the bar scene needs now: metrosexual yarfnorts getting drunk and juiced at the same time and having the extra enery edge to act our their drunken Napoleon complex aggression.

What's next on the slate of brew mixtures? Coors Light mixed with Amphetamines, and Michelob "Oxy" featuring some delicious Oxycodone?

Also, has anyone found out whether this B-to-the-E violates copyright law as far as The Drew Carey Show is concerned? Doesn't this concoction sound suspiciously similar to "Buzz Beer"?